Every dollar you make or spend in your e-commerce business is important. Margins always have the chance to get thinner when it starts costing more to compete for keywords or when you need to match a sale from your top competitor. To help you protect that revenue, we’ve looked at three ... Read More


Many decades ago, when I was first starting out as a commissioned salesman, I had a very good customer, Richie. Richie would flirt with buying expensive items.  He’d casually ask about something new. He’d act disinterested one time then try it on another. ... Read More

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