Archive: April, 2017

28

Apr2017
You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. ... Read More

25

Apr2017
Speed, convenience, experience and value have quickly reached the forefront of consumers’ minds with every transaction. The rise of innovation in e-commerce has paved the way for entrepreneurs to disrupt the industry, using digital-centric business models to expand the boundaries of ... Read More

21

Apr2017
BY NICOLE REYHLE The long hours and late nights of working in the retail business can be as tough on employees as they are on you. As a business owner, you have a big responsibility to not ... Read More

19

Apr2017
It’s been said that a brand is a promise of an emotional payoff of a purchase. I believe customer service is the level of service your brand promises compared to what your customer receives. This past week I had to take charge of ... Read More

13

Apr2017
By John Jantsch Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what ... Read More

11

Apr2017
by Allison Zeller For more than a decade, The State of Retailing Online — NRF’s annual study conducted by Forrester Research — has been the industry’s go-to source for key e-commerce metrics, ... Read More

06

Apr2017
By Patrick Giusti, Point Inside Department stores across the country are focusing on technology investments to improve in-store shopping experiences and get customers back in their stores. A recent Gartner survey found that technology is “top of mind for retailers,” ... Read More

03

Apr2017
  Each year we hold consumer focus groups to hear what customers have to say about the in-store experience. Customer care is often over looked these days, yet it’s the one area that’s consistently at the top of every customer’s wish list. ... Read More

03

Apr2017
By Noel Achariam JULIAN Oh, 40, used to be a mall regular. The marketing consultant visited Subang Parade, a suburban mall, every week for groceries but in the past few months, the trips have been reduced to once a fortnight. For Oh, the rationale is simple. “I have cut my ... Read More

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