It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products. With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for ...
When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, ...
Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile ...
Facebook’s recent F8 conference was a huge event, with a heap of information on new products, projects and the future ambitions of Zuckerberg's ever-expanding social behemoth. In fact, there was so much presented at F8 that it was almost impossible to take it all in. Helpfully, Facebook's posted videos from most of the F8 ...
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound ...
Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits." But what about the bad habits that are hurting your performance at work? There's a whole host of things many of us are guilty of doing ...
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too ...
From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing ...
Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. ...