News

25

Jun2018
Considering the likely liquidation of Toys “R” Us, the bankruptcy filings of Claire’s Stores and Nine West, you’d be forgiven for thinking that retail is dying. One major news outlet even forecast “The Death of Clothing.” As consultants who have lived and ... Read More

18

Jun2018
If you’re in the retail real estate business, there are likely two words you’ve heard incessantly over the past year: “dining” and “entertainment.” But while they are certainly buzzy terms at this point, they are not in the same league as the most dreaded buzz word of ... Read More

11

Jun2018
So, you’ve successfully launched your retail business, and you’ve gotten to a place where your company is stable and (hopefully) profitable. Congrats!🎉 With things going pretty well in your business, you might be asking the question, “What’s next?” or “How can I take my business to the next level?” If so, then you’re in the ... Read More

04

Jun2018
Let’s start at the very beginning (according to The Sound of Music, it’s a very good place to start) and ask ourselves – what is supply chain management (SCM)? It’s a term which we come across more often in today’s corporate environment, particularly as automation and big data begin to ... Read More

28

May2018
The type and capabilities of supply chain technology is expanding, and technology will only grow more important in effective supply chain management in 2018. From the increased demand to data-driven decision-making through the industrial Internet of ... Read More

21

May2018
As the digitisation of supply chains becomes ever more the norm, we asked the experts how to manage big data and deliver actionable insights across all sectors The tsunami of big data created by the Internet of Things (IoT) demands that companies employ intelligent data management techniques to separate the wheat ... Read More

14

May2018
Here are some Lessons to learn from Bill Gates 1 . Adding value to others is the true essence of wealth. Most people see riches as the hallmark of success. While this notion varies from one individual to another, being philanthropic is a lifelong tradition for Bill Gates. To the billionaire, reducing global suffering ... Read More

30

Apr2018
Tied to the success of a company is the loyalty of its customers. While this customer-first mentality is necessary for the continuation of a company, employers sometimes forget to honor another intrinsic element of success and growth — the employee and employer relationship. Employers are not drill sergeants who belt ... Read More

18

Jan2018
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years since the release of ... Read More

11

Jan2018
Here it is folks! Our big list of the best referral program examples out there right now. We’ve analyzed how companies are driving profitable customer acquisition with referral programs. From Typeform, Uber, Paypal, Prezi to x, we reviewed 51 companies’ referral programs and campaigns so you can see what’s common, what’s cutting ... Read More

04

Jan2018
Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Snapchat alone fuels more than 10 billion video views every single day! What was just a blip on the radar a few years ago is now a top content marketing priority for brands ... Read More

28

Dec2017
It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products. With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for ... Read More

21

Dec2017
When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, ... Read More

14

Dec2017
Mobile App vs Mobile web
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by Admin TSMC / / News
Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile ... Read More

07

Dec2017
Facebook’s recent F8 conference was a huge event, with a heap of information on new products, projects and the future ambitions of Zuckerberg's ever-expanding social behemoth. In fact, there was so much presented at F8 that it was almost impossible to take it all in. Helpfully, Facebook's posted videos from most of the F8 ... Read More

30

Nov2017
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound ... Read More

23

Nov2017
Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits." But what about the bad habits that are hurting your performance at work? There's a whole host of things many of us are guilty of doing ... Read More

16

Nov2017
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too ... Read More

09

Nov2017
From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing ... Read More

02

Nov2017
Social media is always evolving, so what’s next? That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook. But if you ... Read More

26

Oct2017
Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. ... Read More

19

Oct2017
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn't always justify the ROI. A personal hobby of mine is testing out tools and finding the best ones for myself ... Read More

12

Oct2017
It’s easy to get tunnel vision as a marketer. You’ve got lots of goals to achieve, and only so many hours in the day to get there. So you put your head down, get focused, and get results. At the same time, it’s important to let yourself be inspired by others.  Our industry can ... Read More

05

Oct2017
The internet is loaded with too much content. Whether you’re blogging, publishing a video, or sharing an image, you are contributing to the 2.5 quintillion bytes of data that is made everyday! The old method of publishing tons of content ... Read More

28

Sep2017
Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its ... Read More

21

Sep2017
Have you ever looked at somebody’s amazing travel photos and felt as if you too could enjoy such joy, if only you had the budget, resources, and time? If you’re a small business owner, this can feel similar to the experience of seeing a huge company’s extremely successful viral marketing ... Read More

14

Sep2017
The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers In this article, I'll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it's not only my view, since I have 'crowdsourced' the importance of the different ... Read More

07

Sep2017
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become ... Read More

12

Jul2017
By Diana Stallworth When Emily Avedikian was 15, she was struck with an idea that would go on to transform lives. Now, as founder and director of Keeps Boutique at The Gatehouse, Avedikian provides new clothing for women and children in ... Read More

05

Jul2017
BY NICOLE REYHLE Four cars arrive at to a four-way stop with no traffic signals at nearly the same time.  Each one is headed in a different direction. What now? Typically, one driver will take the lead and ... Read More

04

Jul2017
By Liz Parks CONCEPT2WATCH For consumers who want to eat fresh, nutritious foods without visiting the farmers’ market, a mid-sized supermarket selling colorful local produce and freshly made prepared foods could be a dream come true. Scheduled to open this spring in Sacramento, Calif., ... Read More

23

Jun2017
By Brittany Burnett 67 % of millennials changed brands in the last year according to a survey by YouGovnd and supply chain commerce cloud provider GT Nexus. Although this clear lack of brand loyalty among 18-34 year olds is intriguing, the truly ... Read More

21

Jun2017
Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how ... Read More

14

Jun2017
By Lan Lewis Standardizing workforce management benefits McLendon Hardware employees For nearly 90 years, McLendon Hardware has attracted generations of do-it-yourselfers in the Puget Sound area of Washington state by catering to their every home improvement need, eliminating the need for trips ... Read More

13

Jun2017
By Tom Mucklow, Addressy     For e-Commerce businesses across the globe, having a streamlined online shopping experience is essential for success. Though many retailers strive to create a positive online experience for their customers, the reality is often much different. The online checkout ... Read More

09

Jun2017
Sited in a conserved building off Robertson Quay, the Warehouse Hotel’s roots extend far back to Singapore’s trading history as early as the late 19th century. Three warehouses have been combined and outfitted, starting a new lease of life as a ... Read More

05

Jun2017
BY NICOLE REYHLE A new study that analyses the history of in-store customer experience and anticipates how the store of the future will look has been released. Carried out by Mood Media, global leader in elevating customer experience, the research highlights retail innovations that represent key milestones ... Read More

02

Jun2017
Online retailers are coming after every single brick and mortar retailer. In addition, the brands you carry and made famous are leapfrogging over your store to sell direct to the consumer. Think Nike, think Ralph Lauren, think Canon. And why not? Most brick and ... Read More

30

May2017
In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their ... Read More

26

May2017
By Mohannad El-Barachi, SweetIQ Shopping happens much differently today than it did 10 or even five years ago. When was the last time you used the yellow pages to look up a business name? Now you most likely turn to your phone ... Read More

23

May2017
Contributed by Rebecca Kennedy Cash and coins may not yet be a thing of the past, but if the big names in commerce have their way they’re sure on the path to obsolescence. The past year has seen a massive leap towards a ... Read More

17

May2017
by Sallie Burnett There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online ... Read More

15

May2017
  When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to ... Read More

11

May2017
POSTED BY CHARLOTTE WALSH If you look back at our recent articles, you will see that we’ve been quite involved in researching the latest retail trends; especially in specific industries such as beauty ... Read More

09

May2017
The Podcast Studio at Retail’s BIG Show hosted seven shows that recorded 36 episodes. Industry experts interviewed entrepreneurs and executives about topics ranging from technology and innovation to economic and retail trends. Here’s a roundup of the episodes.... Read More

04

May2017
Contributed by Cher Zevala Over the last decade, there has been a huge growth in the e-commerce market, particularly in more recent years as increasing numbers of consumers have fallen in love with the convenience, and often price benefits, of ... Read More

02

May2017
POSTED BY CHARLOTTE WALSH Here at D4R, we like to stay ahead of the latest trends via research + insight into various sectors. If you missed our beauty trends blog in 2016, ... Read More

28

Apr2017
You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. ... Read More

25

Apr2017
Speed, convenience, experience and value have quickly reached the forefront of consumers’ minds with every transaction. The rise of innovation in e-commerce has paved the way for entrepreneurs to disrupt the industry, using digital-centric business models to expand the boundaries of ... Read More

21

Apr2017
BY NICOLE REYHLE The long hours and late nights of working in the retail business can be as tough on employees as they are on you. As a business owner, you have a big responsibility to not ... Read More

19

Apr2017
It’s been said that a brand is a promise of an emotional payoff of a purchase. I believe customer service is the level of service your brand promises compared to what your customer receives. This past week I had to take charge of ... Read More

13

Apr2017
By John Jantsch Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what ... Read More

11

Apr2017
by Allison Zeller For more than a decade, The State of Retailing Online — NRF’s annual study conducted by Forrester Research — has been the industry’s go-to source for key e-commerce metrics, ... Read More

06

Apr2017
By Patrick Giusti, Point Inside Department stores across the country are focusing on technology investments to improve in-store shopping experiences and get customers back in their stores. A recent Gartner survey found that technology is “top of mind for retailers,” ... Read More

03

Apr2017
  Each year we hold consumer focus groups to hear what customers have to say about the in-store experience. Customer care is often over looked these days, yet it’s the one area that’s consistently at the top of every customer’s wish list. ... Read More

03

Apr2017
By Noel Achariam JULIAN Oh, 40, used to be a mall regular. The marketing consultant visited Subang Parade, a suburban mall, every week for groceries but in the past few months, the trips have been reduced to once a fortnight. For Oh, the rationale is simple. “I have cut my ... Read More

16

Mar2017
By Frida Cooper, Intelligence Node Statistics show that there has been a 15.8% growth in the number online consumers in UK over the past few years, not to mention the increasing popularity of online shopping. Experts suggest that in Europe alone there ... Read More

08

Mar2017
Every dollar you make or spend in your e-commerce business is important. Margins always have the chance to get thinner when it starts costing more to compete for keywords or when you need to match a sale from your top competitor. To help you protect that revenue, we’ve looked at three ... Read More

06

Mar2017
Many decades ago, when I was first starting out as a commissioned salesman, I had a very good customer, Richie. Richie would flirt with buying expensive items.  He’d casually ask about something new. He’d act disinterested one time then try it on another. ... Read More

22

Feb2017
Pameran Produk bersama IRDA hari ini di Pusat Informasi Iskandar Malaysia (IMIC), Johor berjaya menarik kira-kira 100,000 pelawat. Pameran yang bermula dari jam 9 pagi sehingga 3 petang bertujuan memperkenalkan produk-produk terkini di pasaran kepada penduduk di bandar raya ... Read More

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